It considers how likely you are to comment, like, save, spend time, or tap on a profile. What Engagements Are Most Important to the Instagram Algorithm?Įngagement is key, especially when it comes to the Instagram algorithm. Violations of Instagram's Community Guidelines whether the post has been already shared on Instagram) There are some additional factors, beyond the interest score, that can impact where a post lands in someone's Home feed. What Else Can Impact Feed Post Ranking on Instagram? The takeaway? The Instagram algorithm monitors every interaction you make on the app - from the posts you like to who you interact with - in order to serve you content. Your interaction history: Do you typically like or comment on the poster’s posts? Your activity: Do you tend to watch a lot of videos? What type of content do you typically engage with? Information about the poster: How interesting are they to you? Are they your friend? How often do people engage with their content? Information about the post: Is it a photo or a video? When was it posted? How many likes does it have? The Instagram Feed algorithm has changed a lot over the last few years, pivoting to a model that favors interest.īut how does the algorithm know what content you're most likely to interact with? According to Instagram's CEO Adam Mosseri, it's a complex process: "We add and remove signals and predictions over time, working to get better at surfacing what you’re interested in.” How the Instagram Algorithm Works for Feed Posts in 2024
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